If you have a business, one of the questions you probably have is, what are ways your business can remain at its best to develop its growth? The answer to this question is primarily determined on how well you communicate with your audience. The method in which you communicate with your target audience and engage with them has a major impact, especially as today\u2019s economy is relationship based and your potential buyers want to have a trust factor with the businesses they work with.\u201cAs a key to any good relationship, communication is an essential way to build customer relationships. Promoting your business and listening to your customers are equally important. Rather than just telling customers about your business, have conversations with them. Find out what your customers need, then show them that you have a solution to their problem.\u201d– Mike Kappel, Serial Entrepreneur, Patriot Software Company CEOBelow are 2 things you should be aware of when your business is looking for the best marketing strategy:Improving Your Impact of Marketing AutomationMany of today\u2019s marketers are under pressure to do more with less; whether it\u2019s increasing sales and productivity with fewer resources and with little time given. Fortunately, marketers also have the resource of marketing automation to help support their efforts. With marketing automation, your business can, not only improve conversion rates but also improve the productivity of marketing which allows you to receive better leads that you can nurture.What are Your Sales Funnel?A sales funnel is marketing term businesses us for the journey they take their potential customers on that navigates them through the steps to make a purchase. A sales funnel has many different stages and it all depends on the business you are operating. It has everything to do with the relationship between the seller and the buyer. The idea is that your leads will decrease as they are persuaded to move down. In order for this strategy to work for your business, you will need to combine your sales funnel with content marketing.Always remember that marketing is important to any business and consulting with the proper experts can help you achieve all the goals that you may have set for the business.