Most aspects of human society now incorporate digital in some way or another, so hotels that haven\u2019t yet made the digital transformation already risk falling behind. I have a habit of iterating that if you invest time and money in digital marketing, then you have the opportunity sitting in your room to connect with audiences all over the world. If you\u2019re not ready to invest, it\u2019s time to pack up.Here are the digital marketing trends for 2018 which will transform your hotel \u2013Big data gets hugeBig data gets huge\u00a0Companies that change the world and the face of business are tapping into Big Data, but one industry has been reluctant to grab hold of the craze \u2013 and that\u2019s the hospitality industry. It\u2019s more valuable than you imagine, and can even revolutionize the industry. It\u2019s the most important digital marketing trend for the hospitality industry.A guest checks into your hotel and posts a review on Facebook.\u00a0 This is valuable feedback, but mining for each and every review is impossible. But Big Data will help you see the Big Picture, and have an honest look at the kind of experience you offer your guests. What did you do right? What did you do wrong? Now you don\u2019t need to be afraid of a mistake getting viral on social media before you nip it in the bud!That\u2019s not all. The future has spoiled us \u2013 we want instant service, that too perfectly tailored and before we even know we want it. Big data lets you gather information on our tastes, habits, and shopping trends to paint a more accurate picture of what we\u2019re looking for. Imagine walking into a hotel room where your favorite TV shows, air temperature, and other preferences are already in place. Smartphones are past; Big Data will help you welcome smart rooms!The real power of virtual realityThe real power of virtual reality\u00a0I\u2019ve written about this before, but I can\u2019t tell you enough how awesome Virtual Reality is. Don\u2019t believe this? Consider this \u2013Sight and smell can dramatically alter a dining experience. This study even showed that visual displays even affected the taste of whiskey \u2013 https:\/\/goo.gl\/o2vxu1It may not be very long before guests are transported via a VR headset to an all-encompassing environment with all the associated smells and aromas.For hotels, the limits are endless. You can display your hotel\u2019s features like never before. Silver Chef, a specialist hospitality equipment funder, introduced a VR setup enables customers to walk into a real-life restaurant or caf\u00e9 and view a selection of equipment tailored to their start-up.Use events on your property to immerse users in an entertainment experience that adds excitement, by watching the 360-degree immersive video.The digital marketing trends for hospitality industry are incomplete without VR. Make it a reality today!You\u2019ll miss out if you don\u2019t do this in 2018You\u2019ll miss out if you don\u2019t do this in 2018\u00a0Say goodbye to big budget, showy video productions. These will be replaced by immersive storytelling style videos. Here\u2019s an example \u2013 https:\/\/www.youtube.com\/watch?v=T0VIjaYcbrYI\u2019m thrilled to see that the trend has already started. Create soft, clean promotional videos which revolve around your property. Video marketing has been around for a while, but the dynamics are constantly changing. Here are some statistics to shape hotel digital marketing for 2018 \u2013Facebook generates 8 billion video views on average per dayYouTube reports that mobile video consumption increases by 100% year-on-yearSnapchat users watch 10 billion videos per dayIncluding a video on a landing page can increase conversion rates by 80%I have a few ideas for you to create engaging, social video.Show customer stories and testimonialsBroadcast live video of events.Share user-generated videosCreate short \u201cThank you\u201d videos from your team to new guests or guests that you upsell.\u2022\u00a0Rise of Google Rich AnswersI\u2019ve always said that the aim of your website\u2019s blog post is to rank No.1. But with Google Rich Answers, you can rank even higher than number one. Rich answers are those snippets at the top of the Google search page, which provide direct answers to queries.But they are constantly evolving from answering quick queries and definitions to descriptive solutions. Hotel digital marketing for 2018 will revolve around ranking higher on Google, and the rise of Rich Answers will help you achieve that. Try to find questions that travelers are asking, like \u201cHow to plan a trip to Goa\u201d or \u201cWhat places to see in Santorini\u201d.I recommend forming the question, query, or key phrase in the blog title, then answering within the first couple of paragraphs before sprinkling keyword or search question variations throughout the content.The results will be absolutely amazing.\u2022 Google Questions and Answers for local businessesA few days back I was using Google Maps, and noticed a new feature \u2013 it allows users to ask questions to a business directly from the search results page. This gives hoteliers the opportunity to interact with their guests, like Facebook\u2019s direct messages feature. All you need to do is ensure you have a Google My Business location setup and verified. Then download the Google Maps for Android app and link it to the Google account used to manage your business listing. Your hotel can then set up the app to receive notifications when a user asks a question. After that, you just need to make sure you reply on time!While the feature is still in a test phase, I\u2019m certain it\u2019ll gain prominence come 2018. Prepare in time and stay ahead of the race.Article From:\u00a0Avi Arya Inc.