If your business is going to be successful in today\u2019s culture, it needs to be able to adjust to the digital age.It may sound scary to make this adjustment, but once you get comfortable with digital marketing and using digital tools, your\u00a0business will extend its reach\u00a0because of it.\u201cJive Communications recently surveyed 2,000 millennials and found that over 70% said that fast in-office technology is imperative. And it\u2019s not the expensive and flashy tech that they\u2019re after. They just want technology that will facilitate healthy mobile work habits and provide opportunities for growth and flexible remote work. As an entrepreneur, this is imperative.\u201d– Dillon Kivo, Founder and CEO of Kivo DailyHow Does the Digital Age Effect the Way We Do Business?If your business is at the stage where it is just starting up, you will most likely have an easier time adjusting to the digital age and becoming successful more quickly than a company that has been in business for years not wanting to accept anything new.If your business has a solid knowledge base that you can apply to sell\u00a0yourself as well as your products and\/or services, it will make all of the difference to your success in your industry. Without this knowledge, your business will not go very are. Part of having this knowledge base is having an understanding of the marketing angle of your business.The Qualities of An Effective Business OwnerAn effective business owner is one who works on positive energy and can hold the attention of their target audience effectively. As the person who is primarily reaching out to potential clients to explain the heart of the business, it is important to be able to communicate integrity, honor and above all, to gain trust. For a business owner, running a successful business in the digital age comes with its own set of challenges, but if you are able to adjust to these challenges quickly, you will have an easier time achieving your goals than you would have before.Schedule a FREE CONSULTATION with Eliasson Marketing today. Our team will make sure that your brand is effective for your audience and that your reputation is kept up accordingly.