In order to have a successful business you must have loyal customers. Customers who trust you and love the product or service you provide. These days, Social Media plays a huge role in retaining that customer loyalty base and provides a straightforward platform to connect with your customers. \u00a0Why use Social Media for Your Business? \u00a0There are over 3 billion social media users worldwide, making it a crucial platform to utilize in order for you to gain new customers and keep your loyal customers coming back again and again. At its core, Social Media is all about connection. Platforms such as Instagram, Facebook and Twitter allow businesses to connect directly with their customers on a personal level to create an open line of communication between the two. That line of communication plays an essential role with customers and can lead to lasting loyalty – \u00a0if you utilize it correctly. Engagement is NecessaryEngagement is the key to success when using Social Media for your business. It is much easier to keep the customers that you already have than it is to gain new ones and for that reason, you need to engage with them regularly to show them that you truly care. To make sure your customers remain devoted to your brand you must listen, respond and actively engage with your audience on a daily basis. Consistently staying in touch with your customer base is easiest using Social Media. It is a simple way to listen to your customers to see what they like, what they don\u2019t like and in the end helps you to satisfy their needs.Listening for SuccessJust like any successful relationship, listening plays a huge role. There is a lot to learn from listening to your customers complaints, concerns and compliments. \u00a0If there is an unhappy customer and they approach you on Social Media, you have the opportunity to solve the problem right away by directly responding to that customer. \u00a0Simply acknowledging their problem directly will show them that you care. By engaging and listening to them it demonstrates that you appreciate their feedback and their business. The time and effort you give lets them know you care and can create a long term loyalty bond. At the end of the day, creating relationships and trust with your base of customers is imperative for success. \u00a0Using tools like Social Media to nurture those relationships is an easy step to take in your business. Staying close to your customers and knowing what their needs and wants are will keep driving you toward success and will have them consistently loyal to you and your brand.