Google Chrome Will Be SSL Mandatory For Ranking Websites July 2018

Summer 2018 is looking to be a big month for Google. Recently, the tech giant announced its Speed Update set to roll out in July, and today announced it will then also mark all sites that have not migrated to HTTPS as “not secure.”

This move will coincide with the release of Chrome 68 and will look like this in a user’s browser:

Google SSL Certificate

Google has been strongly pushing webmasters to make the change to non-secure websites a for a number of years – including hinting at small rankings boost to further incentivize the shift. The campaign has proved successful. According to recent reports:

  • Over 68% of Chrome traffic on both Android and Windows is now protected
  • Over 78% of Chrome traffic on both Chrome OS and Mac is now protected
  • 81 of the top 100 sites on the web use HTTPS by default

Depending upon the size of a site and scope of the project, a migration from HTTP to HTTPS can be quite an undertaking. Check out the resources below for in-depth guides to making this change on your or your client’s sites, along with resources for validation and dealing with mixed content issues.

Is your site secure? Please contact Eliasson Marketing and one of our account specialists will help you add security to your website and keep your ranking continuous.

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About the Author:

Stephen Eliasson
Stephen is the senior partner and owner of Eliasson Marketing. He is a California native and has over 10 years experience in website design and online marketing.