Effective marketing changes every season, it is important to try and stand out from the competition. The summer is finally here and it is time to take your marketing to the next level, here are 4 ways to stand out this summer!
Offer Something Valuable
Offering something valuable is the first way to stand out this summer. There are lots of businesses that will give 10% off or 5 dollars towards an item, but these are not very exciting offers. If you want your business to stand out from the competition, you need to offer something valuable. Companies like HelloFresh will offer up to 30$ off your first order if you use a coupon code. These codes are normally fairly easy to find so most people have the option to try HelloFresh 30$ off. That sounds like a lot, but if HelloFresh keeps that customer they can get their investment back tenfold.
Offering something valuable to your customer is contingent upon them needed what you give them. If you are a restaurant, you could offer a free meal if the customers meet certain criteria. Or if you are a subscription service, offer 1 month free of whatever you sell. When you take the risk and invest in your customers, the return will be higher.
Stand Out With Video
Using video is a fantastic way to stand out this summer. We have discussed video a lot this year and for good reason, it works! The summertime is the perfect opportunity to do a seasonal video. One of the best ways to stand out with video is by doing a video log (vlog) of what your business does every day. The reason video content like this does so well is that people love to get personal with businesses. Whether they want to learn more about your business or simply watch someone work. Even if your video is short, it is a must to stand out this summer.
Give Back to Your Community
Giving back is always a great way to stand out from the competition. Giving back to the community shows that you value your customers and you are not a greedy business. A great way to give back is by having a time period where all proceeds go to charity or to the local community. Events like this generate more customers because in general people enjoy giving back. It also creates great marketing for your business at the same time.
Another way to give back is by giving back to your actual customers. Offering them a free meal, subscription month or a merch product is a great way to keep your base loyal. In 2018, it is all about service and giving back to your customers shows that you want to care for them.
Go Above and Beyond
Going above and beyond is a no-brainer for companies that want to stand out. It is a common theme for companies that the better marketing will get you more customers. This can be true but your business has to do more than market well, you have to give an incredible experience every time. This summer is a chance for your company to wow your customer every time they interact with you. This is going to be different for every business but some great tactics are: remembering customer names, saying thank you and personalizing their experience. Going above and beyond for your customers is the cornerstone of a successful business. Take this summer time to wow your customers and grow your business!
Businesses want to stand out from the competition, but that is only possible if they are excellent on every front. Marketing is ever changing and it’s important to stay relevant to your customer base. Eliasson Marketing has over 10 years of collective experience in marketing and we would love to help your business as well. Check out our services page to find the right plan for your business!