There is no doubt that social media has quickly become one of the most powerful tools for digital marketing. It is cost effective, it allows brands to engage with their target market, it shows off brand personality, it improves SEO, and so much more. Implement these five techniques to strengthen your digital presence and unleash the benefits of social media marketing.
Commit to your social media
If you want your business to be taken seriously on social media, you should aim to post often. My recommendation is to aim to post daily, but remember that quality is extremely important as well. Also, remember that you (usually) can’t gain a following overnight if you are just starting out. Be patient, and set goals for yourself to ensure that your social media presence grows.
Utilize trial and error
You can read every tip, blog, and social media guide on the planet, but what works for others will not necessarily work for you. When you are starting out, try various different types of posts and different times and on different platforms. Experiment with photos, video marketing, infographics, or anything that you can think of that might set you apart. You will quickly start to see patterns of what works, and of course, what does not work so well.
Show your followers who you are
You always want to ensure that your branding aligns with your social media accounts. If you need an example of this, take some time to review the social media accounts of your favorite brands. Chances are that you will be able to find a specific personality within that social media account. It is not necessarily about what accounts post, but how they post it, and that is what you want to be able to communicate through your social media.
Social media is for connecting with your customers, not brand promotion.
If you treat social media as an open platform where you can engage with your customers, you will provide an immense amount of value to your followers and your platform will continue to grow. Think about what your followers like, information that you can provide, and value that you can share. This is the kind of information that will make your followers want more of you and your brand. You should always remember that success follows passion, so make your passion your first priority on social media.
Create killer content
It may take some time to really nail this one down, but if you do not have excellent content, you are missing out on a huge opportunity for success. I recommend investing time and resources that will allow you to make your content great. If you are not a great writer, hire a great writer. If you do not have a nice camera to highlight photos of your products, invest in one. You know what you have to improve!
Still need help with social media? Contact us at Eliasson Marketing for specific recommendations regarding your social media accounts.