In 2018, digital marketing has become more critical for any small business hoping to stay competitive. But the question that seems to always come up is, what digital marketing tactics should you focus on in your limited time is a busy entrepreneur?
As a small business owner, it can be extremely difficult knowing how to start, especially when it comes to digital marketing. But it’s essential that you do start. Here are the top 5 essential digital marketing tips for small business owners, who are looking to stay competitive in their industry.
1. Stick with The Basics
It’s important to include any information your customers will find useful. For example, your business address, phone number, hours of operation, etc. These are essential information that your customers want to know. This information should always be included on your website where your visitors can find them right away. You would be surprised how many businesses forget to list this info and could lose out on a potential customer. Always stick with the basics.
2. Think Local
If your small business targets local customers, it would be in your best interest to claim your listings on local search directories, such as Google My Business and Bing places for business. These resources are free and they help ensure that nearby prospects will be able to find you when they search online for what you are selling.
3. Use Content Marketing
Content marketing is extremely vital for any business wanting to compete online. It, not only helps drive more visitors to your website, but it offers opportunities to increase conversions and enhances the company’s profile within their industry.
“When we create something, we think, ‘Will our customers thank us for this?’ I think it’s important for all of us to be thinking about whatever marketing we’re creating; is it really useful to our customers? Will they thank us for it? I think if you think of things through that lens, it just clarifies what you’re doing in such a simple, elegant way.”
— Ann Handley, Digital Marketing Pioneer, AnnHandley.com
4. Use Social Media to Be Social
With almost half of the world’s population using social media, it has become the natural tool to reach new and targeted potential customers. But, it’s not just about advertising your product or service, you must be able to show the human side of your company. A great example of this is introducing your following to the people who make up your business. You achieve this by presenting how your current customers are benefitting from the services you are offering.
“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo or update your status, you are contributing to your own digital footprint and personal brand.”
— Amy Jo Martin, Podcast Host; Speaker, AmyJoMartin.com
5. Connect with Customers Via Email
Connecting with your existing or potential customers via email is one of the most effective digital marketing tactics out there. Whether they are customers or business buyers, no matter what their age, just about everyone checks their email. This helps build relationships with potential and existing clients, leads, and even with former customers. It also gives you the opportunity to speak directly with them, in their inbox and the time that best suits them.
By following these 5 digital marketing tips for small business owners, you’ll see your sales and profits grow. Learn more about how you can grow your business and improve your company’s online presence in just a few weeks through digital marketing. Contact Us Today!