In 2018, if you own a business, you probably already know about the increasing presence of digital marketing and its importance in a growing business. With its continuous growth, it is easy to assume that email marketing is an outdated process.

We may consider it as it is no longer being used or isn’t fetching desirable results. However, this is far from the truth. Email marketing is still widespread today and it’s becoming more successful over time. But what makes it such an appealing marketing technique, despite being so old?

Let’s find out. Here are the top 3 reasons why people are still in love with email marketing:

1. Low Cost

One of the biggest reasons why emailing continues to remain one of the favorites is the cost factor. All you really need is an operational email ID, and you are set to start working on the email marketing strategies. A developing practice is to utilize a software, such as MailChimp, for automating the generation and sending of emails. However, this cost is often less compared to other modes of marketing.

There are no charges when it comes to printing, nor do you need to pay fees for the advertisements space like space on television and newspapers. Overall, email marketing remains one of the cheapest modes of marketing.

2. Target your audience

One of the big advantages of the email marketing is that it allows you to target a specific segment of your audience. Because businesses usually gather email addresses by subscription or registration, they also capture their basic information about the client; for example, name, gender, age, location etc.

For example, if your business or brand is offering a great promotion for students, you can send emails to users who are less than 24 years of age. And, if your business is offering discounted prices for women’s apparel, you can also set the target for women instead of men.

3. See instant results

Another great benefit of using email marketing is that it allows you to observe instant results. Most people check their emails within 24 hours. As soon as you send an email, your customer would either receive it or be notified about it. Even if they don’t decide to take your offer, you will still be able to see the real results the following day.

Other marketing methods require some days or even weeks to bear results. Some people argue that such hasty marketing is counterproductive, but that is not true.


Email marketing, despite the negative stereotype it gets, is both alive and valuable in today’s digital marketing climate. Though there are other marketing methods that may beat the email method in one or two ways, overall, it is still one of the most effective and accessible marketing methods in the industry.

Our team uses researched strategies to ensure your client development. We will analyze your space and develop the right strategy that will give you the most conversions. At Eliasson Marketing, we offer the opportunity to develop your customer base the way that works best for you. Contact us today for a FREE consultation.