Are you a small business owner looking for ways to grow and expand your business? Are you looking to attract and engage more leads to your business, or have you heard about Social Media Marketing, and now want to implement it in your business?
As a small business owner, unfortunately, you will face many challenges; whether it’s limited capital, little to no supporting staff and having too much to do in what seems like very little time to get it done. So, the question now is, how do you grow your business without heavy investment in marketing and advertising? The answer Is simple; the use of technology. Social media is one of those powerful tools.
Here are 5 DON’Ts when it comes to implementing social media for your business:
What you should not do?
DON’T overtly push your products/services: Social media is a platform where your goal is building relationships and creating value. It’s NOT an advertising venue. Your audience will not stick around if all you talk about is the stuff you are selling and trying to push down their throats. Think about it, would you talk to your family and friends about the products or services you are selling all the time? Of course not! Begin to treat your audience like family.
DON’T have grammar and spelling errors in your social media posts: You are a small business out to create an unforgettable first impression. Don’t spoil it through spelling and grammatical errors. Always make sure that you are proofreading your posts before putting them up online. If this is not your strong suit, have someone else proofread your work before it goes out to the public.
DON’T fail to respond to inquiries for help in your area of expertise: If you are a part of a group or forum, take advantage of every opportunity to demonstrate your expertise.
DON’T let your page get stale: Make sure your profile is periodically updated and that you are offering something new and exciting. One mistake so many small business owners make is creating social media profiles and then forgetting about them. Remember, there are new eyes that will base your profile on the services you offer. Always make a great first impression.
DON’T get distracted: There are so many distractions available online; especially on social media. There are games, forums, and live-chats, etc. While these can be interesting tools to attract prospective clients, it’s important to focus on your goals. Otherwise, you will find yourself investing too much time and energy into activities that offer no returns to your business.
There are a number of ways that social media can increase your brand and Eliasson Marketing works individually with every client to ensure your social presence is working just as hard as you are. Contact Us Today for a FREE consultation!