First, let’s answer the question, What is Mobile marketing? It is the method of marketing that your business uses to appeal to mobile device users. When this method is done correctly, it gives the customers or potential customers using smartphones the ability to receive our product or service, even when they are on the go.

Now more than ever mobile marketing is the new way customers are engaging with businesses. Everything that can be done on a desktop computer can now be done on a mobile device. From opening an email to visiting your website to reading your content, it’s all accessible through a small mobile screen.

Take a look at these stats:

  • 91% of adults have their mobile phone within arm’s reach 24/7. – Morgan Stanley
  • Research has shown an 80% increase in sales for companies that adopt a mobile-centric approach. – Internet Retailer

In today’s climate, your audience wants you, as a business, to be more personal with them and mobile marketing offers this solution.

Conclusion

Mobile marketing will be around for years to come, and studies have shown that it will continue to gain a bigger position as time goes on. Businesses who begin to procrastinate in implementing this method will find it harder to climb aboard, and in the end, may cost them more to implement.

As a business operating today, what are your views on the mobile revolution? Will you be implementing it in your marketing approach in the near future?

Here, at Eliasson Marketing, we will build a foundation for your product/service, while providing market insights and competitive research, identifying challenges and goals, gathering needs and requirements, and creating a mobile strategy that aligns with your vision. Our goal is to help you grow your business. At Eliasson Marketing, we take pride in our excellence and always strive to make your investment with us a positive return. Schedule a FREE CONSULTATION today!