Millennials, or America’s youth born between 1982 and 2000, now number 83.1 million and represent more than one-quarter of the nation’s population.
Why Is It Important to Market to Millennials
Today’s millennials take a lot of effort in research brands before making the decision to buy. For example, if your business has a website that’s responsive and offers accessibility using your phone or other portable devices, chance are, millennials will make the first step to visit your site. When marketing to this specific group also means being accessible in other methods, too. They are more likely to ask a question in a Facebook message or Instagram comment than via a phone call or email. So, it’s important to make sure that your business is monitoring your social accounts and responding to questions and comments as soon as possible.
For brands that want to successfully reach this generation, you must be able to speak their language. Now, take the wine industry.
In 2015, a thought-provoking statistic was reported: a report from the nonprofit Wine Market Council has found that young folks are really into vino: Millennials drank more wine than any other generation: 159.6 million cases last year, or 42 percent of all the wine consumed in the United States. If you are in the business of selling wine, it is important to find ways to market your product or service to this growing generation.
Here 3 Ways You Can Market Wine to Millennials:
1. Create An Experience for the Consumer
What will you offer that will be different than your competitors? Millennials love going to events and love trying new things. This allows you to come up with so many cool things that can pique their interest. You can set up a Wine Tasting event, or competitions where they will win a prize. Make them feel that they are not only going to an event but a part of it.
2. Be Authentic & Transparent
You are not the first brand that will be attempting to market to millennials and you won’t be the last. Statistics have shown that they have been marketed to more than any other generation. So, what will set your brand apart is being authentic and transparent with them. They can see through any insincere attempts to connect with them and they are not afraid to call you on it; Anywhere; Publicly.
3. Maintain Engagement on All Social Platforms
If it is your brand’s mission to get your wines in front of the millennials, you have to begin to adapt to the new way of communication. In this case, social media. According to a recent report from the Pew Research Center, 57% of Millennials use social media and as expected, they are the most apt to be using social media: 85% claim to do so as of January of this year. Use social media as a way to build trust with the consumer. Once trust is established, you are able to present any product or service you have to offer.
There are a number of ways that social media can increase your brand and here, at Eliasson Marketing, we work individually with every client to ensure your social presence is working just as hard as you are. We will analyze your current branding and develop a strategy to keep your brand top of mind. Schedule a FREE CONSULTATION today!