Technology has not only pushed our personal growth but also our business growth to unparalleled heights. In today’s business climate, without the Internet, your business wouldn’t have the potential to reach the millions who otherwise might have never heard of the great products or services you have to offer.
On the other hand, although technology has brought potential clients closer, the key is still being able to use your business and marketing savvy to give them what they want.
Here are 3 Ways Your Business Can Generate Fresh Ideas for New Products
Write Down Your Ideas
This should be the first step your business does. Try to get as many ideas out of your head and in a space where you and others in your business can analyze and pick apart in order to come up with a workable list of products or services to present to your target market.
Utilize Social Media
It’s important to use your audience as a crowdsourcing tool. Don’t be afraid to ask them what they think or ways how you can improve as a business. For example, set up a Pinterest board where customers can create pins reflecting what they would like to see as your “next big idea.”
“Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo or update your status, you are contributing to your own digital footprints and personal brand.”
~ Amy Jo Martin, CEO of Digital Royalty
Pay Attention To Your Competition
Begin to look at other businesses that are in your niche market and examine what they are doing to promote their product or service. Hone in on what their audience likes or dislikes most about their product and see how their feedback can be applied to your clients.
When it comes to marketing, branding is what stands out among the sea of content. Our team will make sure that your brand is effective for your audience and that your reputation is kept up accordingly. Schedule a FREE CONSULTATION today!