While SEO is increasingly important in today’s fast-paces marketing environment, bad SEO practices are not all that uncommon. Letting these issues persist can hold a negative impact on your Google rankings.
Below we will discuss what bad SEO is and go through the 3 bad SEO practices that can hurt your SEO rankings:
1. Posting Duplicate Content
According to Google, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or are appreciably similar. Deceptive practices like this can result in poor user experience when a visitor sees substantially the same content repeated within a set of search results.”
The main reason that duplicate content is bad for SEO is that if search engines, like Google, already have the same content in their index, there is no justification to index your web page since there is nothing new you are offering. Strive to provide a variety of quality content that will give you a better opportunity to rank well.
If you insist on having duplicate content on your site because it may be useful for your audience make sure to “no index and no follow” those specific pages so that they do not have a negative impact on your SEO.
2. Practicing Keyword Stuffing
Practicing keyword stuffing is popularly frowned upon by search engines, like Google, and this practice can lead to a search penalty.
According to Google, “Keyword stuffing” refers to the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking.”
Try to focus on creating useful and unique content that utilizes keywords that are in context and appropriate.
3. Missing Alt Text for Image Optimization
Implementing Alt text can significantly improve the SEO and accessibility of your website. Not including this can be a huge SEO mistake because you risk losing substantial traffic from image searches. Images play an important role on a web page because they are visually more attractive and if they are optimized properly, they can have higher visibility than the content itself.
With Google and other social media platforms changing their algorithms, search engine optimization is incredibly important to adjust accordingly. Our team of specialized experts, here at Eliasson Marketing, will track your current SEO and develop an in detail strategy for your SEO growth. Schedule a FREE CONSULTATION today.