Small Businesses should constantly reevaluate their marketing strategies. Maybe certain plans haven’t been resonating as well with customers or perhaps your business is feeling a bit static. Whether you’ve been a small business owner for one year or twenty, there is always space for growth and improvement. Here is a list of five small business marketing ideas and tips to give you a competitive lead. 

1. Understand Your Audience 

You must think about your audience when mulling over marketing ideas for your small business. 

Ask yourself the following questions: 

  • Who is your audience?
  • What do they do?
  • How can you help them? 

Figuring out who your audience is in terms of demographics, responsibilities, and interests can be extremely helpful in your marketing efforts. Knowing the personalities of your customers gives you a clear direction and goal.

2. Keep Your Content Focused

After you’ve established who your audience is, it will be a lot easier to create focused, relevant and helpful content.  Make it your mission to reach your audience on a personal level. Make it clear that you understand them and care about their wants and needs. 

Rather than pushing your product or services, put your attention toward creating quality content for your audience. This approach will be a more effective way of leading potential customers toward purchasing what you have to offer.

3. Refine Your Emails 

Everyone receives many emails daily and though some may say they get too many emails, 86% of consumers prefer email communication for businesses. Email is an effective form of marketing and is here to stay, so you may as well use it to your benefit. 

Small businesses need to utilize email marketing even though it can be a bit complicated. Quality content does not mean that recipients will automatically open your email. Use these tips to increase open rates, boost audience engagement and conversions. 

  1. Sender address. Verify that your emails are being sent from a business email address, one that would be recognizable. 
  2. Subject line. Is it informative of what the reader will find inside the email? 
  3. Design. Are you optimized for mobile viewing? Is it visually attractive and clear to read? 
  4. Call to action. What is your CTA? Have you made it clear to your reader what you want them to do? 

4. Boost Your Content On Social Media

It can sometimes be difficult to acquire organic traffic on social media platforms due to the ever-changing algorithms. Paid advertisements and boosted posts are a huge help when it comes to this. Paid ads are predicted to generate over $18 billion in revenue in 2019. 

5. Use Visual Content

It’s no surprise that visual content is becoming increasingly popular each year. It makes perfect sense when you think about how the human brain processes images 60 times faster than words. While you brainstorm marketing ideas for your small business, consider using video. 

Snapchat, Instagram Stories, Instagram Live, Facebook Stories, and Facebook Live are all forms of visual content that are continuing to take off. Stay on top of marketing trends and use video more often. 

Video is an easy and productive way to engage with your audience. According to Hubspot, 72% of people prefer video to learn about something a business is offering. An idea for your first video could be you introducing yourself to your audience. Visual apps like Instagram and YouTube make posting and consuming visual content extremely accessible.