Using SEO, or search engine optimization, in your marketing strategy is how your restaurant will be discoverable on the internet. SEO will help your restaurant rank high in search results as well as invite clicks and reservations. It’s rare these days for someone to click to page two of Google search results which is why it is so important for you to rank high! Don’t rely on luck to get you on the first page, it takes strategy. Here are four SEO strategies that your restaurant can implement to gain rank.
Claim Your Business on Facebook
The importance of claiming and controlling your restaurant’s Facebook page has huge benefits including the following:
- If a Facebook page is unclaimed, it can’t be personalized with the information and messages you want representing your business. If you don’t have a Facebook page yet, create one right away. If there is an unofficial page out there it’s important to claim ownership.
- Upload photos of popular menu items and dishes to increase the web traffic to your restaurant website.
- The more Google reads about your restaurant online, the better the chance of you ranking higher.
Manage your Restaurant on Google
Moz.com explains that, “An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general.”
Claiming your listing on Google is free and only requires you to provide some information on your restaurant including the address, phone number, hours of operation, and types of payment that you accept. Entering this information will take you mere minutes and will help you rank higher. Something to be aware of is that anyone can edit your Google Business Page, so it is important to check it regularly for accuracy.
Your Website Should Rank Higher than Online Ordering Websites
Does your restaurant have its own online ordering platform, deliver or pick-up service? If so, you will want to do everything in your power to ensure customers see your website before they come across third-party platforms like FoodDash or UberEats. Doing so can help save you from paying a 30% commission. Ranking above other companies won’t happen unless you have a strong SEO strategy in place. Stay on top of your SEO strategy and your business won’t fall to the bottom of the search results and you will get the business you want over competing for delivery services.
Make Sure Your Website is Mobile-Friendly
You have achieved all that is necessary in regards to your restaurant’s SEO. Your customers are excited to reach your website but when they get there, they realize it is not optimized for mobile browsing. Let’s face it, everyone is on the go these days and that includes your customers. If your website is hard to read and navigate on their phone or tablet, they won’t stay around to figure it out. Not having a mobile-friendly website will lower your rankings, and customers will leave just as soon as they arrive to seek another website they can use easily.