Thanksgiving is fast approaching and the holiday season is drawing nearer. This time of year, small businesses should begin to think of a holiday marketing strategy. Many businesses, big and small, take advantage of the holiday season and the spending that goes along with it. If you own a small business, now is the time to market your brand to new customers.
November and December are a great time for businesses to level up when it comes to their marketing campaigns. With Thanksgiving, Black Friday, Cyber Monday, and Christmas around the corner, customers are online ready to shop.
Customers are often bombarded by holiday emails, social media posts, and TV ads this time of year. It can be overwhelming. So, how can your business stand out from all the rest and appeal to customers through all the competition? Create a campaign that will authentically excite customers rather than adding to the traditional holiday buzz. The trick is to conjure up emotional and nostalgic reactions from your customers. Find the place that inspires sharing, personal connection, and the spirit of giving.
Below are a few ideas that could be the focus of your small business holiday marketing strategy.
Get your customers involved
Ask your audience to post a photo and use a hashtag you have created. Create a hashtag specific to your brand, message or holiday that will leave people curious about your business. This is a good way of promoting a holiday festive community around your brand. The power of user-generated content is a great way to boost your holiday marketing efforts.
Discounts, contests & giveaways
Spread a little holiday cheer to your customers with a holiday promotion. This could be in the form of a discount code, reward points, or a gift with purchase. Taking your campaign to social media is also smart. Social contests effectively drive holiday sales. Using contests or coupons, you can increase sales, drive traffic to your website, generate leads through email campaigns, and strengthen brand loyalty.
Another technique you could try is to run a holiday-themed contest. In the contest, people can contribute content to your social media pages in hopes of winning a gift certificate. Customers enjoy interacting with businesses and showing everyone how much they love a brand or product.
An easy way to hand out deals to your audience is by offering a discount for signing up for your newsletter. Offering a 10-20 percent discount code will land you a lot of business.
Give your website a holiday makeover
Most holiday shoppers shop online these days. In the comfort of their home, your customers can peruse your website for the occasion. This leaves you with the opportunity to capture their attention by playing to the holiday season.
When customers get to your website, your holiday promotions should be the first thing they see. Use festive, bright, and happy designs. Develop holiday-themed landing pages to guide customers to the deals you are offering and make the entire experience fun.
Use Social Media
Market using Facebook, Instagram, Pinterest, and other social media sites this holiday season to draw in more customers. This is a great way to begin a conversation with your audience and talk about your brand. Style your social media posts with holiday-themed content and use one idea below to engage your audience.
- Gift Guides – A great tool for small businesses is to create a gift guide. People are searching for holiday gift inspiration this time of year. Show off your products in a convenient and easy to buy arrangement.
- Holiday hashtags – Incorporate a unique to the brand hashtag that you use with all of your holiday-themed posts. They are a wonderful way to boost your holiday campaign and increase awareness of your company.
- Customer appreciation campaign – Use the holiday season as an opportunity to acknowledge and appreciate loyal customers. Using your email list or membership database, send a special promo to those that have purchased with you before. Make them feel special!
Don’t miss out on the chance to market your business and spread holiday cheer to your customers. Follow some of these holiday campaign strategies, and I’m sure they will feel it.