As we have seen this past year, internet marketing can no longer be ignored. Marketing has changed over the years and it is important to keep up with the latest trends. As 2018 is sadly coming to a close let’s review these 3 top trends digital marketers should know or prepare to master in the years to come.
1. The Rise of Live Streaming
While recording a video is still a valuable tool, live streaming has become one of the fastest rising stars in digital marketing. We can thank popular channels such as “Twitch,” which allows people to easily stream video game play. Other channels include Instagram, Facebook live, just to name a few. Understanding how to use live streaming to broadcast your company’s best self is an important tool to implement in the new year.
Social Media Growth is Key
Implementing social media marketing in your business helps to validate your brand. When done correctly, your company’s social media presence communicates to your consumers that their brand is active and focused on thriving communication with their current and potential consumers. 63% of consumers who search for businesses online are more likely to use ones with an informative social media presence.
Content Marketing Still Matters
Now, more than ever, content marketing still continues to be an essential component of internet marketing, although there’s an increasing emphasis on nuance in content. The quality is always going to matter a lot, but now there’s a renewed interested in looking more deeply into who the intended recipients are. Having a deeper understanding of your targeted market and being able to target that market more precisely is a rising trend in more effective marketing.
“Content marketing is one of the most rapidly changing areas in any industry. As such, it’s imperative to stay up to date on the latest content marketing trends if you’re looking to stay competitive in the marketplace.”
– Peter Boyd, Forbes