For a new startup business or brand, there are three main steps to gain recognition; your business name, slogan, and most importantly, your logo for your business. A logo is a mark or symbol that represents your brand. It can be considered, the face of your business, which can give you instant recognition to your target audience.

Logos come in many different forms. They can come in words and letters; ex, NBA, in pictures or symbols; ex, Apple, and even an emblem; ex, Starbucks.

Here are 3 main reasons why your business or brand should have a logo:

Having A Logo Gives Your Business A Face

Every logo gives a face to the name of your business. It also shows your business’ persona by its style, size, font, symbols and how it’s represented. This also helps your target audience remember you. If your logo is imprinted in the mind of your audience they can also remember the name of your business. This, in turn, provides a competitive edge to your business.

A Good Logo Helps Gain Customer Loyalty

Don’t allow your competitors to take away your best customers because of a poorly done logo. If your business and your logo is solid and strives to improve, your loyal customers will be less likely to try the new guy around the corner.

A Good Logo Equals Professionalism

Having a professional logo tells your customers that you are good at what you do. Having a sloppy, boring logo conveys lack of ability and know-how and this can allow you to lose out on potential clients.