According to Facebook, these are 3 ways to use lead ads. Lead ads look just like regular Facebook ads but when people click, they’ll see a form that’s pre-filled with info they’ve already shared on Facebook – like their name, phone number, or email address. In addition to requesting user information, you can also add custom questions to learn more about people and use it to follow up with them. Businesses like yours are using lead ads in a variety of ways to get new customers and grow their business.

1. Collect email sign-ups

Lead ads can help you get more subscribers to your newsletters and email marketing. That way you can stay in touch by providing updates on new products or services, announcing upcoming promotions, or sharing other details about your business. See how The Skimm used lead ads to attract new subscribers for its daily newsletter.
Use lead ads to collect email sign-upsCommonly requested user information:
  • Email
  • Gender

Common custom questions:
  • How often do you want to hear from us?
  • What types of emails would you like to receive?
Call to action:
  • Sign up
  • Subscribe

2. Manage inquiry forms

You can also use lead ads to collect inquiries from potential customers. Ask them questions to learn more about their interest, and then follow up to provide more information or make a sale. See how the Milwaukee Bucks used lead ads to connect with people who were interested in purchasing season ticket packages.
Use lead ads as an inquiry formCommonly requested user information:
  • Full name
  • Email
  • Phone number
  • Company name
  • Zip code
Common custom questions:
  • What’s your desired field of study?
  • When was your enrollment date?
Call to action:
  • Learn More

3. Offer deals or promotions

Lead ads are a great way to entice people with special deals and perks, too. Use them to drum up interest in your business and encourage people to complete your lead form to access the deal. See how Makerbot used lead ads to attract educators by offering a special promotion.
Offer deals or promotions with lead adsCommonly requested user information:
  • Email
  • Zip code
  • Gender
Common custom questions:
  • What would you like to receive coupons for? Select all categories that apply.
Call to action:
  • Get Quote
  • Learn More
  • Sign Up