Is your small business booming with a steady flow of customers, or do you struggle to get people through the door? Traditional organic foot traffic is slowing down, and many of the old school marketing strategies aren’t working as well in today’s day and age. According to statistics, SEO holds a 14.6% conversion rate versus 1.7% for traditional marketing techniques like mailing or cold-calling. If you are having trouble developing and implementing an online marketing strategy, just look at these 6 digital marketing strategies you can take for your small business. Facebook Ads Facebook is the largest social media platform with 2.45 million users around the world, which makes it a key platform to market your business on. But simply posting on Facebook won’t necessarily bring you more customers. The chances of your followers consistently seeing your posts are becoming rarer, so using paid ads is crucial for success.Facebook advertising allows you to target extremely specific demographics, market to people who have visited your website, and generally reach a larger audience. Facebook Ads are a great tool to use with your regularly scheduled Facebook content to help you boost sales and traffic. Quality Content on your BlogDo you have a blog on your website? Posting regular, quality content on a blog has the potential to grow your audience and develop qualified leads. The trick is to post consistently and to post quality content. Quality content will have things like longer word count, targeted keywords, and excellent formatting. Most importantly, you want to be an expert in your field and provide valuable information to your readers. Posting regularly on your blog will help you land on the first page of Google, and will establish a solid foundation for a steady stream of sales. Develop Lead Magnets Once you are posting consistently on your blog you must now have a way to convert readers to leads. A lead magnet is an enticement that you can offer your audience in exchange for their email address. Once you have their email address you can email them in the future with more quality content, coupons, special offers or other information about your business. Build an Email ListNow that you have your audience signing up for your quality content you will begin to build an email list. Emailing your subscriber list continually lets you interact with your audience and build trust with them. Pay attention to certain behaviors of your audience. Are they interested in certain topics? Have they bought something from your business? Segment your email list based on their actions from previous email campaigns. You can enhance your communication with your audience by paying attention to their behaviors. Gaining new customers is important, but it is also essential to build relationships with your current audience. Create Sales Channels A sales channel involves specific steps that are necessary to gain a lead and sell your products or services to them in a prompt time. You should meet your potential customers at every step of the process in a sales cycle. The cycle includes 4 steps: Awareness – The lead notices your business through your quality content. Interest -They show enthusiasm for your business by giving you their email address.Decision – You send them an email with an offer and they follow through with your business. Action – They love your offer and purchase your product or services. Evaluate the ProcessTake a look back at the marketing strategies you have been implementing. What paths are doing well? Which Facebook ads are receiving the most interest? What offers are being applied? The key to a successful marketing strategy is to evaluate your process and note what did well and what didn’t so you can fine-tune your strategy.