Creating a strong online presence and digital marketing strategy for your business in 2019 is one of the most important things. Local businesses are discovered online more than any other way. Digital marketing is a necessary step for small businesses searching for a way to track the return of interest (ROI) and brand awareness. Digital marketing is crucial for promoting products and services but also enhancing your overall online business success. Having relevant and current information online is extremely important for potential customers who are searching for your business online. In this post, you will learn how to create and optimize your marketing strategy. The most cost-efficient way to drum up new business is through organic traffic; when someone finds you on their own through a search on the internet. Here are 6 marketing tips on how to promote your small business online. Discover your brand’s identityAccording to a study done by Facebook, 77% of people are loyal to brands. For you, this means that it is important to have a consistent brand identity to look professional and help to attract new customers. The founder of Amazon, Jeff Bezos, has been quoted saying that a company’s branding is “what other people say about you when you’re not the room.” Your brand is known for the feelings and emotions people feel when they think about your business. This is a blend of your brand name, logo, and overall design. Determine your buyer personality When you visualize about a customer looking for your product or service, who are they? What are they like? What do they do for a living? Determining a buyer persona that describes your ideal customer can benefit you build a website that is enhanced for them. When you determine a buyer persona, you will be better equipped with what types of things they would be searching for on the internet so you can add those terms to your website. Improve your Google ranking using SEO Many elements go into why a website ranks higher than others on Google or other search engines. Some of the top elements for Google include using relevant keywords, length of content, high-quality content, the speed of your site, how often you post and many more. To put it in simple terms, Google attempts to find the best content to deliver to the person searching. Google consistently wants to come up with the most applicable, highest-quality content to you. Start BloggingCreating content for your website is very important in regards to your search engine ranking. The more often you incorporate your coveted keywords and the higher in quality your content is, the higher you will rank in search results. The best way to do this is to blog. Be sure to create content for your blog with SEO in mind. Test out Video ContentResearch done by HubSpot found that more than 50% of consumers want to see videos from brands they follow. Also, social media platforms like Facebook and Instagram are leaning toward visual layouts. Keep up with the relevant trend and try creating a few videos as part of your marketing strategy. Create an Email Marketing StrategyAs soon as you begin to post regular content on your website, you should share it with your email list. Be careful not to send out too many emails. Your goal is to send out just enough to keep your audience informed and engaged. There are many websites and tools to use to create and send emails with a beautifully designed template. More of them track your open and click rates as well.