What is an FAQ?FAQ stands for frequently asked questions. It is often a single page collecting a series of question and its answers on a specific subject, product or company. An FAQ is often seen as a tool to reduce the workload of the customer support team. It is also used to show that you are aware of the issues a customer might have and to provide an answer to that.Do you really need an FAQ?Usually, if you need to answer a lot of questions from users in an FAQ, that means that your content is not providing these answers and that you should work on that. Or maybe it is your product or service itself that\u2019s not clear enough? One of the main criticisms of FAQs is that they hardly ever answer the questions consumers really have. They are also lazy: instead of figuring out how to truly answer a question with formidable content \u2014 using content design, for instance \u2013, people rather throw some random stuff on a page and call it an FAQ.That\u2019s not to say you should never use an FAQ. Numerous sites successfully apply them \u2014 even we use them sparingly. In some cases, they do provide value. Users understand how an FAQ works and are quick to find what they are looking for \u2014 ifthe makers of the page know what they are doing. So don\u2019t make endless lists of loosely related \u2018How can I\u2026\u2019 or \u2018How to\u2026\u2019 questions, because people will struggle to filter out what they need.Answer real questions by real usersIt has to be a page that\u2019s easy to digest and has to have real answers to real questions by users. You can find scores of these if you search for them: ask your support team for instance! Collect and analyze the issues that come up frequently to see if you\u2019re not missing some pain points in your products or if your content is targeting the wrong questions.So don\u2019t hide answers to pressings questions away on an FAQ page if you want to answer these in-depth: make an article out of it. This is what SEO deals with: provide an answer that matches your content to the search intent.Questions and answers spoken out loud?Google is trying to match a question from a searcher to an answer from a source. If you mark up your questions and answers with FAQ structured data, you tell search engines that this little sentence is a question and that this paragraph is its answer. And all these questions and answers are related to the main topic of the page.Paragraph-based content is all the rage. One of the reasons? The advent of voice search. Google is looking for easy to understand, block-based content that it can use to answer searchers questions right in the search engine \u2014 or by speaking it out loud. Using the Schema property speakable might even speed up this content discovery by determining which part of the content is fit for text-to-speech conversion. Find out more about what\u2019s powering conversational search.How to build an FAQ page in WordPress via Yoast SEO content blocksThe best way to set up a findable, readable and understandable FAQ page on a WordPress site is by using the Schema structured data content blocks in Yoast SEO. These blocks for the new block editor \u2013 formerly known as Gutenberg \u2013 make building an FAQ page a piece of cake.All the generated structured data for the FAQ will be added to the graph Yoast SEO generates for every page. This makes it even easier for search engines to understand your content. Yoast SEO automatically adds the necessary structured data so search engines like Google can do cool stuff with it. But, if nothing else, it might even give you an edge over your competitor.