Lowering Your Website’s Bounce Rate

In the field of digital marketing, a company's 'bounce rate' is the percentage of visitors who visit a page on the company's website and then 'bounce' to another website before digging any deeper or spending additional time on the website. Depending on the layout and content of your website, you may see lower or higher bounce rates. If your website has a higher percentage, it [...]

The Importance of Visual Content in Digital Marketing

When you are creating a marketing strategy, it is important to present your message with visual content. No matter what industry you're in, there is a lot of details that need to be shared with the consumer. However, when consumers are constantly multi-tasking, it is important to grab their attention with something visual. One way to grab a potential customer's attention is through the use [...]

The Benefits of Social Media Advertising

PPC, or pay per click, is a marketing model of Social Media advertising where the company pays per click on their advertisement. PPC advertising is favorable for a few reasons. First, from a profitability standpoint, the fee incurred from the click is worth more than a standard rate fee for having your ad running for a set duration. Click equates a visit to your website [...]

4 Powerful Ways to Boost Marketing With SEO

In marketing, search engine optimization (SEO) plays a crucial role in how your website ranks on Google. To boost marketing, SEO helps your business thrive and show up online. By using SEO to make your business or product rank high in search engines, you can be sure to reach a wider audience, which translates to more customers and sales. Here we discuss four effective ways [...]

Why Marketing Automation Is Vital for Your Business

As the marketing landscape becomes more sophisticated, businesses are adopting effective means of automating marketing processes. This includes customer management, segmentation, and integration, to improve customer relationship management. From email to lead qualification process automation, here is why you should consider integrating automation in your marketing strategy. Increased productivity First of all, automation works to reduce repetitive tasks that consume a lot of time. With [...]

Personalize Your Marketing With Dynamic Content

A Changing Digital Landscape & Dynamic Content Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations. To put this into context, five years ago people were awed when Amazon could recommend a [...]

By |2020-05-11T09:11:00-07:002020-05-11|Categories: Digital Marketing, Eliasson Marketing Blog|0 Comments

Think Twice Before Reducing Digital Marketing

While some businesses servicing “essential needs” are flourishing, most are seeing performance drops of -20% or worse from just three weeks ago. With a sudden and unexpected loss in revenue, many businesses are being forced into conversations on how they can trim budgets and maximize efficiency. But what does this mean for various digital marketing investments? Beware, your analytics data is likely skewed Before we [...]

By |2020-04-27T18:27:04-07:002020-04-27|Categories: Digital Marketing|Tags: |0 Comments

Why Marketing Matters During COVID-19

COVID-19 has shifted the way we consume, engage, and market. But the tools we use are the same. Learn how to continue using online marketing to keep your business running strong. Almost one-third of the world’s population has to stay home as a result of the COVID-19 pandemic. The implications of this for many brands is that they are on the verge of collapse. With [...]

By |2020-04-20T19:28:27-07:002020-04-20|Categories: Digital Marketing, Eliasson Marketing Blog|Tags: |0 Comments

3 Bad SEO Practices That Will Destroy Your Google Ranking

While SEO is increasingly important in today's fast-paces marketing environment, bad SEO practices are not all that uncommon. Letting these issues persist can hold a negative impact on your Google rankings. Below we will discuss what bad SEO is and go through the 3 bad SEO practices that can hurt your SEO rankings: 1. Posting Duplicate Content According to Google, “Duplicate content generally refers to [...]

5 Reasons your Digital Marketing Is Failing

SEO and digital marketing can drive a consistent flow of good quality traffic to your website and eventually generate sales and leads from them. If done correctly, digital marketing truly works.  If you’re wondering why your digital marketing strategies aren’t working well and your sales aren’t soaring, then you’re most likely doing something wrong. It is also probably true that many have made the same [...]