Lowering Your Website’s Bounce Rate

In the field of digital marketing, a company's 'bounce rate' is the percentage of visitors who visit a page on the company's website and then 'bounce' to another website before digging any deeper or spending additional time on the website. Depending on the layout and content of your website, you may see lower or higher bounce rates. If your website has a higher percentage, it [...]

Thinking About Implementing Structured Data?

Thinking about implementing Structured Data? Great idea! Here’s why you should… 1. Drive business results On average, our enterprise customers reported the following improvements, all of which they attribute directly to the addition to Schema Markup: 35% more impressions 26% more clicks 20% higher CTR 9 positions higher rank in search 150% more time spent on pages with rich results Users being 3.6% more interactive [...]

3 Bad SEO Practices That Will Destroy Your Google Ranking

While SEO is increasingly important in today's fast-paces marketing environment, bad SEO practices are not all that uncommon. Letting these issues persist can hold a negative impact on your Google rankings. Below we will discuss what bad SEO is and go through the 3 bad SEO practices that can hurt your SEO rankings: 1. Posting Duplicate Content According to Google, “Duplicate content generally refers to [...]

Capture. Convert. Optimize. The Power of Marketing Automation.

Marketing automation is all about using the right tools to automate marketing activities. We use this automation to streamline tasks such as email marketing, social media posting, and ad campaigns — not just for the sake of efficiency, but so they can provide a more personalized experience for our customers. The technology of marketing automation makes these tasks easier. Marketing Automation is a set of [...]

SEO Strategies for Restaurant Owners

Using SEO, or search engine optimization, in your marketing strategy is how your restaurant will be discoverable on the internet. SEO will help your restaurant rank high in search results as well as invite clicks and reservations. It’s rare these days for someone to click to page two of Google search results which is why it is so important for you to rank high! Don’t [...]

SEO vs. PPC: Find Out Which One Is Right For Your Business

Plenty of small businesses share the same problem of getting found on the internet by the appropriate audience. It doesn’t matter how incredible your business is, if people can’t find you, it won’t be successful. Two favored search strategies can help resolve this issue; Search Engine Optimization (SEO) and Pay-Per-Click (PPC). So which option is better for your business? Read on for more on these [...]

Google Tests Carousel Local Pack Including Ads

With a new design, Google is no longer showing as many local search results by default. Google is testing a new design for a “local pack," the local search box in the results. Thew new design shows the local results in a scrollable carousel format and now also includes an ad spot at the top. On mobile, local brand searches on Google have long been [...]

An Ultimate Guide to SEO Meta Tags

Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. One of the first things dissected in any site review is the misuse of meta tags, mainly because they're at the top of every page in [...]

5 Link-Building Strategies to Improve Off-Page SEO

What is off-page SEO? Off-page SEO is a way of enhancing both the online and offline paths of a website by using links, content and contacts to create the best possible experience for users. Off-page SEOs usually help to increase your website search ranking, the traffic to your site and conversions. Google uses the links found on other websites to discover if your site has [...]

Google Maps API: What You Need to Know

Google has introduced major changes to the Google Maps API which now runs under the name, Google Maps Platform. With this update in effect, there is now a new pay-as-you-go pricing model where users are required to have a valid API key. To learn about the changes in-depth, visit Google’s guide for existing users and their FAQ on pricing changes. How does the new change affect me? It was [...]

By |2018-11-28T00:05:13-08:001818-11-28|Categories: Eliasson Marketing Blog, Google|0 Comments