5 Ways to Drive Traffic to Your Website

Driving traffic to your website is one of the most critical aspects of any marketing strategy and unfortunately can also be one of the most challenging. According to research done by Content Marketing Institute, 61% of content professionals struggling with pinpointing what their audience is most interested in.  Writing blog posts, posting on social media outlets, and creating email campaigns are all great marketing tools, it may [...]

SEO vs. PPC: Find Out Which One Is Right For Your Business

Plenty of small businesses share the same problem of getting found on the internet by the appropriate audience. It doesn’t matter how incredible your business is, if people can’t find you, it won’t be successful. Two favored search strategies can help resolve this issue; Search Engine Optimization (SEO) and Pay-Per-Click (PPC). So which option is better for your business? Read on for more on these [...]

Voice Search Marketing and Your Business

With the saturation of smark speakers, we are focusing on the advancements in Voice Search Marketing. Where do users stand on voice assistants? How widespread is this technology's use? Learn more about voice asisstant and smart speaker data. How Many People Plan to Buy a Smart Speaker? We asked 831 people across the U.S., UK, and Canada: Do you plan to buy a smart speaker? Most [...]

Top 3 SEO Tools For Analyzing Your Website

Website analysis is one of the most important parts of Search Engine Optimization. The main goal of the SEO process is to boost your website towards the top of Google's search engine results page. But often, SEO professionals undergo the analysis part of the process as one that is extremely slow and time-consuming. For this reason, SEO experts have started utilizing some of the top [...]

The Top 3 Reasons Why Email Is Still The Best

In 2018, if you own a business, you probably already know about the increasing presence of digital marketing and its importance in a growing business. With its continuous growth, it is easy to assume that email marketing is an outdated process. We may consider it as it is no longer being used or isn't fetching desirable results. However, this is far from the truth. Email [...]

The Best Time to Post on Instagram in 2018

When it comes to managing your Instagram account, it’s important to note that it takes careful planning and consideration. In regard to the content you are posting, not only do you have to make it more appealing, but there also needs to be a great amount of consciousness about who your target audience is, what they would like to see on your page and when [...]

5 Digital Marketing Tips for Small Business Owners in 2018

In 2018, digital marketing has become more critical for any small business hoping to stay competitive. But the question that seems to always come up is, what digital marketing tactics should you focus on in your limited time is a busy entrepreneur? As a small business owner, it can be extremely difficult knowing how to start, especially when it comes to digital marketing. But it’s [...]

Search Optimization in Today’s Engine

In today’s extremely fast changing and search engine growing world, it can be difficult for businesses to keep up with everything going on around the internet. Particularly in the field of Search Engine Optimization or SEO as it is commonly referred to. But how do I use SEO to improve my website? Here are a few easy tips to make your website stand out. Today [...]

3 Tips to Increase Your Site Traffic

If you want to increase your site traffic, it is going to take time and effort. Effective websites are 10% design and 90% marketing, so it may take time to grow in the ways you want to. Luckily higher traffic is something almost anyone can achieve. Here are 3 tips to increase your site traffic and help you get started in the SEO game! USE [...]

How The New Facebook Algorithm Effects Your Business

For many years, Facebook has been a place where your business can reach new customers organically. The Pages section of Facebook used to be a fantastic way to deliver content to where your customers are daily, Facebook. In light of the Cambridge Analytica privacy incident, the Facebook algorithm is changing yet again. Organic reach will not be nearly as easy to achieve for your business, [...]