4 Powerful Ways to Boost Marketing With SEO

In marketing, search engine optimization (SEO) plays a crucial role in how your website ranks on Google. To boost marketing, SEO helps your business thrive and show up online. By using SEO to make your business or product rank high in search engines, you can be sure to reach a wider audience, which translates to more customers and sales. Here we discuss four effective ways [...]

Thinking About Implementing Structured Data?

Thinking about implementing Structured Data? Great idea! Here’s why you should… 1. Drive business results On average, our enterprise customers reported the following improvements, all of which they attribute directly to the addition to Schema Markup: 35% more impressions 26% more clicks 20% higher CTR 9 positions higher rank in search 150% more time spent on pages with rich results Users being 3.6% more interactive [...]

3 Bad SEO Practices That Will Destroy Your Google Ranking

While SEO is increasingly important in today's fast-paces marketing environment, bad SEO practices are not all that uncommon. Letting these issues persist can hold a negative impact on your Google rankings. Below we will discuss what bad SEO is and go through the 3 bad SEO practices that can hurt your SEO rankings: 1. Posting Duplicate Content According to Google, “Duplicate content generally refers to [...]

5 Reasons your Digital Marketing Is Failing

SEO and digital marketing can drive a consistent flow of good quality traffic to your website and eventually generate sales and leads from them. If done correctly, digital marketing truly works.  If you’re wondering why your digital marketing strategies aren’t working well and your sales aren’t soaring, then you’re most likely doing something wrong. It is also probably true that many have made the same [...]

Avoid These 5 Mistakes when Optimizing Instagram SEO 

As a business, I’m sure you dedicate time and effort into getting your website to climb to the top of search engine rankings. But do you focus just as much effort on optimizing your content on social media platforms? SEO on Instagram can help in boosting your account, acquiring new followers, improving engagement, and increasing sales. Instagram is a great platform for optimization because it [...]

6 Marketing Tips for Small Businesses 

Creating a strong online presence and digital marketing strategy for your business in 2019 is one of the most important things. Local businesses are discovered online more than any other way.  Digital marketing is a necessary step for small businesses searching for a way to track the return of interest (ROI) and brand awareness. Digital marketing is crucial for promoting products and services but also [...]

Capture. Convert. Optimize. The Power of Marketing Automation.

Marketing automation is all about using the right tools to automate marketing activities. We use this automation to streamline tasks such as email marketing, social media posting, and ad campaigns — not just for the sake of efficiency, but so they can provide a more personalized experience for our customers. The technology of marketing automation makes these tasks easier. Marketing Automation is a set of [...]

Tips To Generate More Website Traffic

Experienced and new marketers both know that the first step to a successful inbound strategy is for people to visit your website. Typically, this task is easier said than done. Make sure this step is not forgotten or deprioritized. Increasing traffic to your website may seem impossible but with a little planning and time, you will yield results. Here are some of the best ways [...]

SEO Strategies for Restaurant Owners

Using SEO, or search engine optimization, in your marketing strategy is how your restaurant will be discoverable on the internet. SEO will help your restaurant rank high in search results as well as invite clicks and reservations. It’s rare these days for someone to click to page two of Google search results which is why it is so important for you to rank high! Don’t [...]

SEO vs. PPC: Find Out Which One Is Right For Your Business

Plenty of small businesses share the same problem of getting found on the internet by the appropriate audience. It doesn’t matter how incredible your business is, if people can’t find you, it won’t be successful. Two favored search strategies can help resolve this issue; Search Engine Optimization (SEO) and Pay-Per-Click (PPC). So which option is better for your business? Read on for more on these [...]