The Importance of Visual Content in Digital Marketing

When you are creating a marketing strategy, it is important to present your message with visual content. No matter what industry you're in, there is a lot of details that need to be shared with the consumer. However, when consumers are constantly multi-tasking, it is important to grab their attention with something visual. One way to grab a potential customer's attention is through the use [...]

The Benefits of Social Media Advertising

PPC, or pay per click, is a marketing model of Social Media advertising where the company pays per click on their advertisement. PPC advertising is favorable for a few reasons. First, from a profitability standpoint, the fee incurred from the click is worth more than a standard rate fee for having your ad running for a set duration. Click equates a visit to your website [...]

Why Marketing Automation Is Vital for Your Business

As the marketing landscape becomes more sophisticated, businesses are adopting effective means of automating marketing processes. This includes customer management, segmentation, and integration, to improve customer relationship management. From email to lead qualification process automation, here is why you should consider integrating automation in your marketing strategy. Increased productivity First of all, automation works to reduce repetitive tasks that consume a lot of time. With [...]

Avoid These 5 Mistakes when Optimizing Instagram SEO 

As a business, I’m sure you dedicate time and effort into getting your website to climb to the top of search engine rankings. But do you focus just as much effort on optimizing your content on social media platforms? SEO on Instagram can help in boosting your account, acquiring new followers, improving engagement, and increasing sales. Instagram is a great platform for optimization because it [...]

Holiday Marketing Ideas for Small Businesses

Thanksgiving is fast approaching and the holiday season is drawing nearer. This time of year, small businesses should begin to think of a holiday marketing strategy. Many businesses, big and small, take advantage of the holiday season and the spending that goes along with it. If you own a small business, now is the time to market your brand to new customers. November and December [...]

By |2020-06-21T12:11:00-07:001919-11-18|Categories: Digital Marketing, Social Media|0 Comments

Refurbish Top Content to Get Even More Traffic

You have great quality content that performs really well on your website. Maybe it's so good that it has a high conversion rate and receives loads of traffic. But is it any good that you have that one piece of content sitting there from when you first posted it? If you know it can do well, then there must be a way to repurpose to [...]

By |2019-10-31T17:39:23-07:001919-10-31|Categories: Digital Marketing, Eliasson Marketing Blog, Social Media|0 Comments

5 Ways to Drive Traffic to Your Website

Driving traffic to your website is one of the most critical aspects of any marketing strategy and unfortunately can also be one of the most challenging. According to research done by Content Marketing Institute, 61% of content professionals struggling with pinpointing what their audience is most interested in.  Writing blog posts, posting on social media outlets, and creating email campaigns are all great marketing tools, it may [...]

Which Social Platform Stories Are You Watching?

Facebook, Instagram, and Snapchat are separate and unique social platforms with one thing in common: Stories. Stories have been around long enough that most people have used or seen the feature on one or all of these social media platforms. Stories allow us to document our daily lives, exciting vacations, and our animals and kids. Using stories helps us to hone our creative and visual sides. [...]

Instagram Hides Likes to Remove Pressure

Countries including Australia and Japan have been the first to have the likes hidden on Instagram accounts in an international test in hopes to “remove pressure” on users. Currently, Instagram users can see the complete number of people who have liked a post. In this international experiment led by Instagram, users will see a user name “and others” under a post. Essentially hiding the total [...]

By |2019-07-27T18:39:21-07:001919-07-27|Categories: Eliasson Marketing Blog, Social Media|0 Comments

Report Finds Instagram Engagement Rates are In Decline

It’s becoming more and more difficult to grow your brand on Instagram organically, increase engagement, and more. So how do we get past this as social media marketers? 1. Reevaluate your Instagram strategy monthly and don’t be afraid to be polarizing, to do something unique and different. 2. Focus on creating HIGH QUALITY, VALUE-DRIVEN content. From my experience, this is the most important thing to [...]

By |2019-07-23T14:30:45-07:001919-07-23|Categories: Social Media, Tech News|0 Comments