The Importance of Visual Content in Digital Marketing

When you are creating a marketing strategy, it is important to present your message with visual content. No matter what industry you're in, there is a lot of details that need to be shared with the consumer. However, when consumers are constantly multi-tasking, it is important to grab their attention with something visual. One way to grab a potential customer's attention is through the use [...]

Capture. Convert. Optimize. The Power of Marketing Automation.

Marketing automation is all about using the right tools to automate marketing activities. We use this automation to streamline tasks such as email marketing, social media posting, and ad campaigns — not just for the sake of efficiency, but so they can provide a more personalized experience for our customers. The technology of marketing automation makes these tasks easier. Marketing Automation is a set of [...]

An Ultimate Guide to SEO Meta Tags

Meta tags represent the beginning of most SEO training, for better or for worse. I contemplated exactly how to introduce this topic because we always hear about the bad side of meta tags — namely, the keywords meta tag. One of the first things dissected in any site review is the misuse of meta tags, mainly because they're at the top of every page in [...]

How to Run a Successful Business in the Digital Age

If your business is going to be successful in today’s culture, it needs to be able to adjust to the digital age. It may sound scary to make this adjustment, but once you get comfortable with digital marketing and using digital tools, your business will extend its reach because of it. “Jive Communications recently surveyed 2,000 millennials and found that over 70% said that fast in-office technology [...]

3 Main Reasons Why Your Business Should Have A Logo

For a new startup business or brand, there are three main steps to gain recognition; your business name, slogan, and most importantly, your logo for your business. A logo is a mark or symbol that represents your brand. It can be considered, the face of your business, which can give you instant recognition to your target audience. Logos come in many different forms. They can [...]

INIZI Wines: A Bottle of Wine Begins in the Vineyard

We are thrilled to announce our latest partnership with INIZI Wines. We were introduced to the INIZI team through our work with Taste Route 116. Located in the heart of Guerneville, California, INIZI's tasting room pays tribute to its original building the Guerneville Bank Club. INIZI Wines was founded by two couples, A.J. and Jen Filipelli and John and Kirsti Harley in 2012. When [...]

Is Your Business Mobile Marketing Ready?

First, let’s answer the question, What is Mobile marketing? It is the method of marketing that your business uses to appeal to mobile device users. When this method is done correctly, it gives the customers or potential customers using smartphones the ability to receive our product or service, even when they are on the go. Now more than ever mobile marketing is the new way [...]

Kevin Price – Web & UX Developer

We are so excited to introduce the newest member to Eliasson Marketing, Kevin Price. Kevin is a brilliant website developer from North Carolina and recently moved to Wine Country. Welcome to the team, Kevin! Tell us about your role. I design and build websites for clients. Since I can do both front-end and back-end, I'm considered a full-stack developer. All things considered, I'm responsible for the [...]

By |2019-02-19T01:13:45-08:001919-02-19|Categories: Eliasson Marketing Blog, UX, Web Design|0 Comments

3 Powerful Strategies to Implement Before You Start Internet Marketing

Before introducing Internet Marketing for your local start-up business, we will go over 3 powerful strategies to implement. These 3 key strategies are important to go over before implementing internet marketing because this is where the majority misses the boat and it can cost them money and time establishing your business online. This is to help you as a start-up business, get up to speed [...]

Voice Search Marketing and Your Business

With the saturation of smark speakers, we are focusing on the advancements in Voice Search Marketing. Where do users stand on voice assistants? How widespread is this technology's use? Learn more about voice asisstant and smart speaker data. How Many People Plan to Buy a Smart Speaker? We asked 831 people across the U.S., UK, and Canada: Do you plan to buy a smart speaker? Most [...]