As we head into 2020, we must all get ready for approaching digital marketing trends. Both marketers and business owners should be prepared. The overall picture of marketing is continually changing, and you will miss out on growing your business if you don’t keep up with the trends. New and continuous strategies will bring traffic to your website, increase your email list, produce sales, and keep your customers coming back time and again. If people used the same strategies they used twenty years ago, they wouldn’t be able to expand their business in today’s world. Keeping up with the latest marketing techniques allows you to attract your target audiences and thrive. If you want to accelerate your business and appeal to your audience the way you need and want in 2020 then you must keep up with the trends. Here are a few digital marketing trends to watch out for in 2020. Enhanced Customer Security Customer security should always be an important factor in your business and as technology progresses, it shifts to be a deciding factor for customers. If your audience feels like their personal information is not safe when using it on your website to purchase something, they won’t follow through with the purchase and they won’t return. Customer security is imperative if you want your business to do well on the internet. The requirement for security will only intensify in 2020 as growing worry washes over the public watching more and more data breaches taking place. The General Data Protection Regulation (GDPR) and the California’s Consumer Privacy Act (CCPA) both stress the importance of maintaining customer data security. If you are a marketer, make sure to invest more energy in the use of cookies when marketing their products and services. Data breaches affect even the largest brands company performance and conversions. In 2019, T-Mobile went through a data breach that jeopardized over 1 million accounts. The information leaked included billing addresses, phone numbers, names and account numbers. Both small and large businesses can be impacted in a big way due to breaches. Conversational MarketingConsumers are on the move and often too busy to stop or slow down. Technology has taken us to a place where people expect fast service and it is not slowing down. In fact, as technology continues to advance, the need for speedy service will become more critical. Conversational marketing will be an efficient technique as we enter 2020. Conversational marketing applies customer feedback and data to propel conversions, increase engagement, and raise customer loyalty. To make the best changes for your business, it’s easiest to just ask your customers directly. Start a conversation with your audience to determine which areas of your business you need to improve on. Use conversational marketing through things like live support, chatbots, email marketing, and customer loyalty programs. These let businesses connect with consumers in a very personal way and allows for relationships to be built with their customers. Interactive Content MarketingYou should be continually searching for ways to change up your content and appeal to your target audiences. Consumers seem to be more responsive to inbound marketing techniques over outbound, which is why it makes sense to use content to achieve sales in 2020. Interactive content asks for participation of the person in order to receive results. Some interactive content marketing examples are: QuizzesPolls and surveysCalculatorsMaps360-degree videosInfographics So, instead of creating a blog post with static content on a subject, try to incorporate a quiz that tests your audience on their knowledge of that subject and gives them a score at the end. Interactive content is successful because it captures the reader’s attention and supplies them with value. As 2020 begins, take a look at the upcoming trends and use them to more effectively market to your audience to generate sales.