In the field of digital marketing, a company’s ‘bounce rate’ is the percentage of visitors who visit a page on the company’s website and then ‘bounce’ to another website before digging any deeper or spending additional time on the website.Depending on the layout and content of your website, you may see lower or higher bounce rates. If your website has a higher percentage, it is important to reevaluate and see what can be done to keep visitors on your site.A high bounce rate sounds the alarm that people aren\u2019t finding what they\u2019re looking for on your site. A healthy approach is to view this as an opportunity for improvement. – The Daily EggHow do you calculate bounce rate? The most common way to track the percentage is by using Google Analytics. Google Analytics track unique page visits, the average time that a visitor spends on your site, and more. It also displays the percentage of these rates in a clear, understandable way.Lowering Your Website’s Bounce RateThere are many ways to lower the percentage of visitors ‘bouncing’. The goal is to keep visitors engaged on your site for longer periods of time. Neil Patel has created an infographic of tips to help lower your bounce rate, and includes some of the following:Build a clear navigation menuHave external links open in a new windowProvide relevant contentIt is important to be sure that there is clear content and navigation for visitors who are on your site. Having a clear navigation menu encourages users to click around view more pages on your site.By changing some features on your website, your percentage of bounce rates should decrease, leaving visitors on your website for longer and visiting more internal pages. For help with designing and reevaluating your current website, Eliasson Marketing is available and ready to help your business meet its goals.