Using SEO, or search engine optimization, in your marketing strategy is how your restaurant will be discoverable on the internet. SEO will help your restaurant rank high in search results as well as invite clicks and reservations. It\u2019s rare these days for someone to click to page two of Google search results which is why it is so important for you to rank high! Don\u2019t rely on luck to get you on the first page, it takes strategy. Here are four SEO strategies that your restaurant can implement to gain rank.\u00a0Claim Your Business on Facebook\u00a0The importance of claiming and controlling your restaurant’s Facebook page has huge benefits including the following:\u00a0\u00a0If a Facebook page is unclaimed, it can\u2019t be personalized with the information and messages you want representing your business. If you don\u2019t have a Facebook page yet, create one right away. If there is an unofficial page out there it\u2019s important to claim ownership.\u00a0Upload photos of popular menu items and dishes to increase the web traffic to your restaurant website.\u00a0The more Google reads about your restaurant online, the better the chance of you ranking higher.\u00a0Manage your Restaurant on GoogleMoz.com explains that,\u00a0 \u201cAn important first step in any local SEO strategy is to claim and verify your local business\u2019 Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google\u2019s Local Pack, Local Finder, Google Maps, and organic rankings in general.\u201dClaiming your listing on Google is free and only requires you to provide some information on your restaurant including the address, phone number, hours of operation, and types of payment that you accept. Entering this information will take you mere minutes and will help you rank higher. Something to be aware of is that anyone can edit your Google Business Page, so it is important to check it regularly for accuracy.\u00a0Your Website Should Rank Higher than Online Ordering WebsitesDoes your restaurant have its own online ordering platform, deliver or pick-up service? If so, you will want to do everything in your power to ensure customers see your website before they come across third-party platforms like FoodDash or UberEats. Doing so can help save you from paying a 30% commission. Ranking above other companies won\u2019t happen unless you have a strong SEO strategy in place. Stay on top of your SEO strategy and your business won\u2019t fall to the bottom of the search results and you will get the business you want over competing for delivery services.\u00a0Make Sure Your Website is Mobile-Friendly\u00a0You have achieved all that is necessary in regards to your restaurant’s SEO. Your customers are excited to reach your website but when they get there, they realize it is not optimized for mobile browsing. Let\u2019s face it, everyone is on the go these days and that includes your customers. If your website is hard to read and navigate on their phone or tablet, they won\u2019t stay around to figure it out. Not having a mobile-friendly website will lower your rankings, and customers will leave just as soon as they arrive to seek another website they can use easily.