When it comes to managing your Instagram account, it’s important to note that it takes careful planning and consideration. In regard to the content you are posting, not only do you have to make it more appealing, but there also needs to be a great amount of consciousness about who your target audience is, what they would like to see on your page and when they would like to see it posted.

What Is Most Important?

Out of the three principles listed above, the most important one is, when is the best time to post. You may have already known who your audience is and what they like to see, but if you don’t know when to post your content, you may post it when they are not up. This results in losing out on a potential client.

When it comes to determining the best times to post on Instagram, having an Instagram Scheduler can be of great help in discovering when may be the best time for you to post on Instagram. The platform, Later, formally Latergramme, runs an analysis of over 61,000 posts to determine when photos receive the most “likes” and comments.

“In 2018, the majority of social media managers said that lunchtime from 11am-1pm was their best time to post on Instagram, followed by evenings from 7-9pm. But – that doesn’t mean those are the best times to post for YOU!”

– Taylor Loren – Head of Marketing, Later


While none of us have all the answers and we are aware that the social media landscape is continuously changing, it’s helpful to get an idea of when a large segment of users, primarily your target audience, are engaging on Instagram. At the end of the day, there is no secret formula. Marketers and Brand should always remember that consistency and captivating imagery are important aspects that’ll help your company succeed on Instagram.

Our marketing team constantly stays up to date and maintains critical certifications to run the most effective possible social media marketing campaigns both organic and paid. We make it our goal to research which ad platforms suit your company’s needs best and monitor consumer habits to target your audience correctly. Contact Us Today for a FREE consultation!