Experienced and new marketers both know that the first step to a successful inbound strategy is for people to visit your website. Typically, this task is easier said than done. Make sure this step is not forgotten or deprioritized. Increasing traffic to your website may seem impossible but with a little planning and time, you will yield results. Here are some of the best ways to generate traffic to your website.
Optimize your website
Websites that do well are not optimized for search engines, they are optimized for the people using search engines. Search engines such as Google favor websites that are already being optimized for searchers. So, by making sure you are directing your optimization to searchers, it optimizes you for search engines at the same time.
When trying to attract more visitors to your website, think of what they would like to see. What are they searching for that they need help with? How can you be the one to answer their questions? Once you create a website optimized for searchers, you will do the same for engines.
Use the right keywords in your content
Keywords are like links. They allow searchers to reach your website. For searchers to find your website and then want to go to it, they have to be interested in the content. To know what searchers want is to understand the personas of your audience. You can then use keywords in your content that focus on your audience’s problems or goals they are looking to achieve. Create content that helps solve their problems and they will find and visit your site easier.
Write blog posts that answer questions
Content on website pages will attract traffic to your website but your blog can be one of the most powerful tools of all. You should already be optimizing the pages on your website with keywords that your audience is searching for and the same goes for your blog posts. Incorporate those critical keywords into each blog post that you publish to draw in more and more traffic to your website. This will help keep your website in the minds of your audience when they need help to answer their next question. Building trust over time will keep them loyal readers and potential buyers.
Post separate posts for each keyword
Having a larger keyword footprint means that your website will rank for and is associated with many different keywords. Each different keyword will help your website get discovered. Each of your blog posts is viewed by search engines as its own website page. This means the more quality blog posts you publish about the keywords associated with your audience persona, the more opportunity you have to rank for those keywords. Blog posts help you grow your keyword footprint and will get you more chances to attract people to visit your website.
Yes, posting about keywords on your blog is important, but it won’t produce results unless you post consistently. If you want to interest searchers to click through to your website and continuously generate traffic, you must blog consistently.
When you post to your blog regularly, it allows the search engines to crawl your site more often. This gives you more chances for search engines to find your pages, file them, and present those pages to searchers on the results page.
Answer questions on your blog
Do you have customers asking for advice or general questions on your social media accounts? Do you answer all of them individually or do they get lost in your inbox? I’m sure if someone asked you the same questions in person, you would want to provide them with the most information you could and be a great resource for them.
Use your blog as that resource to go into more detail for the questions you get asked. Connect with your customers and use your expertise to be of help to them. Answer those social media questions but go even further by providing them with a blog post or website page that will give them more information. This will help people and get you more traffic to your website all in one. Be cautious not to just spam people with links but to provide them with information and help.