Content marketing is king because it’s one of the best forms of marketing available, it’s diverse, practical, and sustainable. The beauty of content marketing is that you can invest in it with cash or do it yourself, it is diverse enough that you will get results either way. To grow your business in 2018, you need to learn how to do content marketing- let’s get started!
WHAT IS CONTENT MARKETING?
Content marketing is a strategy, it’s developing and distributing high-quality content to consumers who want it. Content marketing doesn’t have a singular platform, it can be used for blogs, videos, ebooks, podcasts, emails, social etc. The biggest factor for content marketing is the content, content is going to be what makes or breaks you.
High-quality content is content that people want to see, while they most likely don’t always want to see a basic advertisement. They are more likely to be interested in learning or reading about something that interests them. For instance, if you own a mosquito repellent company and you want to do some content marketing. You could start a blog about the summer lifestyle and all the awesome things to do with your yard outside. If you encourage people to be outside more, they are going to be more likely to need your service.
The basics are to develop content for your customers. Content marketing will help you long term as you gain a more loyal following because they know you continue to give them great content!
HOW TO SUCCEED IN CONTENT MARKETING
Succeeding in content marketing is not as easy as writing a blog or recording a basic podcast. The content has to fit your target audience, so step number 1? Find your target audience! When trying to decipher your target audience, it’s important to use the analytics tools that you have available. Facebook and Instagram both have their own analytics that you, as a business, can use to your advantage. Even finding out of the majority of your Instagram follower is male or female can help you craft your “perfect customer”, and your advanced knowledge of your industry can help you form that customer as well.
Once you have your target audience your job becomes much easier. You need to put yourself in their shoes and ask, “what would I be interested in”. If you are a marketer or entrepreneur, you might be interested in a blog like this one. If you are a big traveler, you might be interested in the best restaurants in town. Content marketing is all about putting yourself in the customer’s shoes, success comes when your content is geared towards them!
WILL IT WORK FOR ME?
Many business owners wonder if they can content market in their business space. The short answer is yes, the longer answer is that every market is different and has different needs. There are businesses that gain huge traction from their mailing list, and there are mailing lists fail miserably for other companies. If you have good content and you have a platform you can do content marketing, one of the best things to do is just experiment and see what works.
Blendtec is a blender company that makes youtube videos of their blenders blending crazy things like an iPhone X, glow sticks, and golf balls. This business asked “what are consumers interested in?” and came up with this strategy, genius! Anyone can do content marketing, as long as you have the correct audience and a willingness to experiment you can succeed!
What are the long-term effects of content marketing? The longer you successfully do it, the more valuable it becomes. It may take you 6 months to a year to see the traction that you want, but if you keep producing good content then people will want to see it. Many marketing strategies are short-term and based on a singular event: a workshop, tap takeover, luncheon etc. Long-term marketing is all about consistency and content marketing is the best way to long-term market. As you grow your business’ following your conversions of that following into customers is bound to happen.
Other effects of content marketing are better brand awareness, customer loyalty, low-cost leads and sales, and a louder “voice”. You want your business to be known as the thought leader in your space through your marketing efforts. The long-term effect of content marketing can exponentially grow your business, the key is to begin the journey!
Content marketing is king, it can grow your business exponentially and develop an incredibly loyal customer base. If you want to content market correctly, you must have a target audience and a topic that interests them. If you are a business and you want to have professional content marketers help you grow, feel free to check out Eliasson Marketing for assistance with all your marketing needs!