Marketing automation refers to software platforms that help businesses automate their campaigns and sales engagement processes. Using this process helps you generate more leads, convert those leads to sales and optimize ROI.
First of all, marketing automation allows businesses to automate repetitive tasks. Some of these tasks could include sending emails, maintaining social media, and tracking website interactions.
Additionally, automation focuses all of the features and functions that make up the marketer’s role in an organization.
Of course, an automation platform should have the ability to integrate with other sales and advertising tools to provide a streamlined platform for data management and analysis.
There is considerable evidence supporting the value that marketing automation can bring to marketers.
According to a report by VB Insight, in a recent blog post, 80% of marketing automation users saw their amount of leads increase. Likewise, 77% saw their number of conversions increase.
We are all about using the right tools to automate marketing activities. We use automation to streamline tasks such as email marketing, social media posting, and ad campaigns.
Streamlining isn’t just for the sake of efficiency, but to provide a more personalized experience for our customers. The technology of marketing automation makes these tasks easier.
With advanced technologies, we set up lead nurturing campaigns and messaging triggers that respond to your leads automatically. This helps save you time and, most importantly, keeps your customers responded to in real-time instead of sending them on a one-track buyer’s journey!
Is marketing automation right for you? That’s a great question! This year, more people are using marketing automation than ever before. And for good reason, as illustrated by these statistics:
- 91% of the most successful users agree that automation is “very important” to the overall success of their marketing across channels. – Ascend2
- Best-in-class companies are 67% more likely to use marketing automation platform. – Aberdeen Group
- 80% of users saw their number of leads increase, and 77% saw the number of conversions increase. – VB Insight
Our goal is to help you grow your business through Marketing. We take pride in our excellence and always strive to make your investment with us a positive return. Contact us today to learn more about how we can help grow your business.