Search Engine Optimization (SEO) is a must in modern marketing. With Google and other social media platforms changing their algorithms, it is incredibly important to adjust accordingly. SEO covers both the technical and creative elements required to improve organic search engine rankings, drive traffic to your site, and increase awareness of your website and brand in search engines. Our team of specialized experts will track your current SEO and develop an in detail strategy for your SEO growth. The most important part of SEO is individualization, having your site rank differently than your competitors is key. Our team will track current keywords and explore all the marketing channels available to your business.
We follow these seven steps to successful SEO:
- Crawl accessibility so engines can read your website
- Compelling content that answers the searcher’s query
- Keyword optimized to attract searchers & engines
- Great user experience including a fast load speed and compelling UX
- Share-worthy content that earns links, citations, and amplification
- Title, URL, & description to draw high CTR in the rankings
- Snippet/schema markup to stand out in SERPs
All major search engines such as Google and Bing have primary search results, where web pages and other content such as videos, images or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
– Search Engine Land
The purpose behind SEO is not only exposure but also conversions, we will focus on your conversions to ultimately increase your ROI. We are here to make sure you get the bang for your buck.