Social media marketing is one of the best ways to engage your audience right where they are. In 2019, 82% of U.S. Americans had a social media profile, representing a five percent growth compared to the previous year. Knowing this, we can assume that the opportunity of social networks including Facebook, Instagram, Twitter, and LinkedIn, are great channels for communicating. For success, it is critical to know which social media channels best represent your business. There are always great ways to improve your online social media presence and we’re here to help.

Why is Social Media so Important?

These days, businesses use social media in a lot of different ways. For example, a business that is concerned about what people are saying about its brand would monitor social media conversations and response to relevant mentions (social media listening and engagement).

A business that wants to understand how it’s performing on social media, however, would analyze its reach, engagement, and sales on social media with an analytics tool (social media analytics). A business that wants to reach a specific set of audience at scale, of course, would run highly-targeted social media ads (social media advertising).

The Five Core Pillars of Social Media Marketing

  • Strategy
  • Planning and Publishing
  • Listening and Engaging
  • Analytics and Reporting
  • Advertising

With these pillars, we work to run the most effective possible social media marketing campaigns both organic and paid. Finally, we research which ad platforms suit your company’s needs best and monitor consumer habits to target your audience correctly.

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.

The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and broad that it’s unattainable or impossible to measure.

– Hootsuite | How to Create a Social Media Strategy in 8 Easy Steps

There are a number of ways that social media can increase your brand. We work with our clients to ensure their social presence is working just as hard as they are. Contact us to begin your social media journey. To get started, click the link below to get in touch with Eliasson Marketing.

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